In 2010, STAPLEGUN began working with the University of Oklahoma to create awareness of and increase enrollment for OU Outreach and OU’s Advanced Programs. We have been responsible for this campaign each year since, due to a significant increase in enrollment following the launch of our creative.
For the 2015 campaign, we explored the idea that the strongest messages come straight from the students themselves. We crafted a series of testimonials with current students and graduates, letting them provide insight into how these programs made such a difference in their lives. We crafted 15- and 30-second spots using these testimonials to spread the message via TV and online pre-roll video.